Demand Response

A new generation of demand response is emerging as the US power industry continues its transition toward more competitive markets.

At the front of this evolution is The Demand Exchange, LLC, a wholly owned subsidiary of APOGEE Interactive. The key development, THE DEMAND EXCHANGE® Trading Platform, is one of the first-ever Internet-based, voluntary demand reduction programs for utilities and their customers. Launched in 1999, today the various exchange implementations are the largest Internet aggregation platforms for voluntary demand response in the country, representing more than 150,000 megawatt-hours in annual transactions.

Winner of the Association for Energy Service Professionals Innovation Award in 2000, THE DEMAND EXCHANGE® Trading Platform web site has also been designated 13th in the US and 18th in the world for functionality and execution in Accenture's most recent utility Web site study titled "The Emerging Divide."

The Demand Exchange, LLC continues to innovate and expand the capabilities of the exchange beyond bid and buyback functionalities to offer:

• A single-interface, management platform to execute all load management programs including contracted, interruptible and voluntary
• Regional grouping and individual targeting to instantaneously address trouble zones and areas of critical need
• Real-time, interactive counter-offer capabilities
• Extensive data presentment options for load profiles and more
• Online settlement function options and integration with legacy billing systems

Utilized by Entergy, Bonneville Power Administration, Georgia Power, and dozens more, the exchange has achieved millions in peak power cost savings for utilities and their customers. Equally important, it helps bring balance to a utility's supply-demand equation during critical times - be it supply crunches, T&D congestion or wholesale price spikes.