Coastal Electric Cooperative's
Anne Cordeiro promotes her Bright Ideas program on Coastal's website. Anne produced a series of Coastal TV News spots highlighting the Bright Ideas awards.

FPL (Florida Power & Light) produced this series of television and radio spots to drive traffic to their website during the heat of last summers cooling season. The spots were broadcast in English and Spanish.

LCEC located in Lee County Florida has an excellent idea for promoting their version of the HomeEnergyCalculator™ they have branded the Calc-U-Saver. Joe Padgett has business cards printed as a quick reference guide to his website and calculator.

Southside Electric Cooperative, located in Crewe, Virginia ran a full page spot in their Southside Electric Cooperative magazine. Take a look at how Frank Harris and Daryl Epps are driving traffic to their website.

Entergy branded their calculator and energy content with a unique name and logo - the ENsight program. This program is promoted with printed billing envelopes, bookmarks and magnets. Take a look at the items at the links listed to the right.

Florida Public Utilities sent out personal mailed invitations to a hospitality event to educate attendees on their conservation and energy efficiency programs. This mailing was followed up by 2 matching email invitations strategically spaced to generate attendance. This strategy could easily be designed to target a key accounts group for your commercial segment designed to educate customer on the use of your online audits and other programs.