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New Ideas for Website Marketing

This section contains marketing ideas and campaigns from utilities like yours across the nation. If you would like to comment or contribute to this section please email or call 770-270-6501.

Mike Majors of United Cooperative Services in Claiborne, TX conducted a contest with a conservation quiz (see page 4). This approach drove traffic to the website, the HomeEnergyCalculator and residential content. You will find the promotion he ran in Texas Co-op Power magazine behind this link.


See how members at United had the chance to win a $300 home improvement gift card or conservation gift packs! (pdf)

Ed Thomas & Paul Bony of Delta Montrose Electric Association and Intermountain Energy, Montrose CO Share ideas for a Home Energy Makeover Contest. Read how they incorporated the use of the HomeEnergyCalculator™ in the contest, created energy efficiency awareness and drove traffic to their website.


Read about DMEA's Home Energy Makeover Contest (pdf)

Adrian Mallery of Redding Electric Utility in Redding California has launched a successful energy education program that he combines with his energy efficiency program. Participating children are provided with a checklist then instructed to take home to parents with instructions on how to access Redding's online energy audit.


Redding's program was recently highlighted in Bonneville Power Authorities newsletter: read the article here.

Louisville Gas & Electric, an IOU based in Louisville, Kentucky ran a series of energy related columns and advertisements in the local newspaper. View these articles at the link listed to the right.


Click here for LG&E Articles.

Laura Yates, Communications Specialist for Joe Wheeler EMC in Trinity Alabama has been hard at work marketing her website. Here are links to a recent article that ran in Alabama Living Magazine, a very creative advertisement, and a press release. Thanks for sharing your creative marketing skills with us Laura!


Alabama Living Article
Advertisement
News Release

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