APOGEE Interactive® EnergyInsights™ Selected for Florida Online Energy Assessments

ATLANTA, Sept. 27, 2006 - APOGEE Interactive Inc. today announced that Pensacola, FL-based Gulf Power Company, a subsidiary of Southern Company (NYSE: SO), has selected its EnergyInsights™ suite of online applications to assist business customers in managing energy costs.

Taking a few key inputs from the customer, EnergyInsights draws upon APOGEE's proprietary energy analysis system, the utility's billing history for that facility, and actual weather data to produce a detailed view of the facility's energy consumption. EnergyInsights then compares the results to APOGEE's extensive commercial energy database to generate specific recommendations for improving energy efficiency.

"The rising cost of doing business is always on the minds of our commercial customers. That includes energy," said Mitzi Shanks, mass market marketing administrator. "Placing EnergyInsights on our website will give customers a tool they can use, at their convenience, to analyze and adjust energy consumption."

Shanks added that Gulf Power commercial field representatives will also use EnergyInsights to help conduct energy audits and produce custom audit reports for customers more quickly. Likewise, utility customer service representatives in call centers can also access and utilize EnergyInsights when working with customers over the phone.

Gulf Power, which serves more than 400,000 customers throughout 10 counties in Northwest FL, chose APOGEE's EnergyInsights after a thorough assessment of the marketplace for a proven Internet application offering solid analytics, secure data management, ease-of-use for customers and employees, quality audit reports, and overall cost effectiveness.

"When business customers can conduct self-service on a utility's website, everyone wins," said Susan Gilbert, president of APOGEE. "The utility saves money through decreased transaction costs, the customer is more satisfied by having answers when they need them, and utility employees are more productive all around."

Demonstrations of EnergyInsights and other utility online applications will be held during at APOGEE's Online Solutions Workshop, Oct. 18, in Atlanta. For details, visit www.apogee.net/events or call Karen Morris at 770-270-6501.

APOGEE Interactive, Inc. (www.apogee.net) is a leading provider of online solutions for the energy industry. Serving more than 200 utilities nationwide since 1994, Apogee's web-based content and tools reach millions of energy consumers daily. Customers include American Electric Power (NYSE: AEP), Entergy (NYSE: ETR) and Florida Power & Light Company (NYSE: FPL). The company also provides eLearning systems, call center programs and load management platforms to utilities and their trade associations throughout North America and New Zealand.

Contact:
, APOGEE Interactive, Inc., 770-270-6501