Presentations

The AESP Southeast Web Conference Series: Innovative Marketing Approaches

Hosted by: Apogee Interactive

Presented August 14th 2019

Learn about innovative marketing approaches in the energy space.

  • Georgia Power’s Jamie Farmer will present on the marketing techniques used to promote smart neighborhoods, the use of voice technology, and how Adobe Target helps personalize the customer experience.
  • The Home Depot’s Art Christianson will focus on customer expectation, access to information, and how marketing concepts are piloted and the results.
  • Apogee’s Ann Fracas will review some of the challenges utilities have faced in the digital engagement space and creative ways used to increase brand awareness and program participation.

Download Recording      Download The Home Depot’s Presentation     Download Georgia Power’s Presentation

Download Apogee’s Presentation   Link to Smart Neighborhood  Home 

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