Coral Morgan, Founder & CEO, Denim Marketing, has built a career on listening to clients and personalizing plans to fit each client’s needs. She creates big picture marketing strategies that utilize public relations, advertising, social media, content, reputation management, and creativity to send traffic to the client’s website and garner measurable results. Carol has previously chaired NAHB’s Professional Women in Building Council and Membership committee and served as one of NAHB Chairman Greg Ugalde’s 2019 advisors. She currently serves as the Second Vice-Chair of the NAHB Associates Committee, a committee she will chair in 2022. She also serves on the newly formed Hammack Business School Board at Oglethorpe University. Carol holds the MIRM (Masters in Residential Marketing), CAPS (Certified Aging in Place Specialist), and CSP (Certified Sales Professional) designations from NAHB and she is the author of four books on social media. She is also the creator of the nationally-ranked and award-winning real estate blog titled “Atlanta Real Estate Forum.com” and the founder and host of Atlanta Real Estate Forum Radio, a podcast that airs twice a week.
Elizabeth Burroughs, Engagement Manager, Apogee Interactive, graduated from Georgia State University in 2013 with a BBA in Marketing. Her professional background includes experience with strategic marketing campaigns. As Engagement Manager at Apogee Interactive, her role includes creating and executing outbound communication plans for Apogee’s Envoy customers. Elizabeth specializes in digital communications strategies for utilities and is currently working with more than 20 utilities nationwide. She continues to help energy professionals meet and exceed their customer engagement goals with relevant, personalized, and proactive messaging regarding topics such as rate transformation, high bills, or utility program initiatives. Her proven campaign tactics include sophisticated digital applications that incorporate the utility customer’s bill analysis with or without AMI data. Once the customer’s data is analyzed the information is then selectively distributed to in the form of video, text, email, and where appropriate, utility social media.
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