August 27, 2020 | 2:00 Eastern
Home Energy Reports have served their purpose, but after more than 10 years in use, utilities and customers are wondering, “What’s Next?”. How many times can you receive that “same old” paper report comparing your energy use with some statistical norm and expect to have it truly influence behavior?
New fonts and graphics won’t make much difference. Your customers are increasingly comparing you to Amazon, American Express, and their favorite online retailer, airline, etc. These companies are all building strong, ongoing, digital relationships with customers built on convenience, trust, and providing relevant, valuable, and timely information and services.
We’ll focus on:
Relevance is key… answering the “what’s in it for me” question
Take-aways from the best in breed companies that are proving successful
What information do customers really value from their energy provider
Making messages Personal using Disaggregation, Artificial Intelligence, and Targeting
Using a multi-channeled approach that gives customers the power to choose how they receive information