October 3, 2018 | Blog
The energy industry is changing in monumental ways. Apogee’s utility clients are concerned about topics such as promoting beneficial electrification, the advancement of renewables, DER, and net metering. At the end of the month Apogee will release its 2018 feature pack to address these subjects and more. Taking these concerns into consideration utilities need to develop relationships and improve communications with their customers to improve brand perception, and public image now more than ever.
Siting a study by Microsoft, CISION, the well-known marketing and communications firm, stated that the average human being now has the attention span of about 8 seconds. This is down from 12 seconds in the year 2000. Incredibly, research from Jampp found that human attention span is decreasing 88 percent every year thanks to digital technology. Customer communications must be relevant, timely, and simple to be effective. Apogee’s team has created a set of creative digital engagement tools specifically designed to catch the eyes and ears of their customers.
This new release will address the issue of digital engagement with enhanced delivery on mobile devices, through social media, and video messaging. The outbound messaging platform, Envoy, is designed to send personalized alerts and bill analysis videos with a focus on relevance and timing. The success our clients are seeing with Personal Video Messaging has led to an explosive expansion of our video library as well. Energy Advisor, Apogee’s online data gathering platform, now has electric vehicle and solar modules set up for the mobile environment.
Throughout the year Apogee listens to the challenges faced by utility professionals. Our account managers then deliver that feedback to Apogee’s development team. This year the team has focused on ways of effectively communicating these complicated topics with digital technology to meet customers’ expectations. As an added value, collecting data through these digital platforms allows us to provide even more personalized and relevant communications by understanding the individual and personal needs of their customers. This helps utilities build trust with their customers. Apogee is helping utilities adapt to an industry in transformation by enabling them to personally engage customers regarding energy efficiency, demand response, and electrification.
Apogee knows the energy industry. We listen intently to our clients’ needs. Issues around community solar, electric vehicles, and communicating new rates have been top of mind this year, and forward-thinking utilities are addressing these issues proactively.
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